Being authentic will give you business. This is one of the greatest takeaways we got from today's episode with Ms. Bethany King. In this episode, she shared about how being authentic will actually help you accelerate your business as opposed to a rehearsed facade. Learn how people will love the real you, how to stand out, and how to find your voice.
Bethany is a single mother to a six-year-old girl from whom she draws her strength and forms her values. She wanted to be the best example for her. She actually well educated, emerging from a corporate world before she locked in on real estate. She experienced so many things. She went to school for fashion years ago and did well in the fashion industry and worked her way up the corporate ladder. Then she moved to the food service industry. She bought chocolate for the biggest Canadian retailer and it was about a $10 million business weekly. Then moved there into the federal government. People around her actually envy her and always tell her how lucky she is to be able to have a secured retirement and secured job for all her working years, but she did not feel the same way. She felt that whatever she does, she still can't afford to live. She can't afford to have a roof over her head. She felt home-ownership is really tough for her generation to break into. She knew she'll need to find another way.
That's where real estate came. She initially went for the money. She knew there's money in real estate. But she also felt being of help to other people gives her immense satisfaction. Today, she is a real estate agent and team leader based in Canada, helping other women blase a similar successful path in real estate. Today she’s given huge nuggets for you to learn from too! Be sure to take heed and take notes!
Here’s What You Missed
- The reason why she left corporate world and why she chose real estate
- How to build relationships in real estate
- Lead generation and converting them
- How to set up boundaries for your business
- Should first time agents keep their work part-time or be full-time in real estate?
- How’s joining real estate during pandemic?
[6:36] On why she left her government job for real estate: I decided to go into real estate because no matter what I did, I still couldn't afford to live. I was so depressed and I was so broken internally and I hated my life. I hated my job. I had to wake up at 5:30 every morning, drive an hour. you have to always think like these companies, in these industries, in these organizations, you're an employee for them. They don't care about your home life. They don't care if you have kids. If the numbers don't add up, then you'll be gone for the next day.
[8:13] It became really important for me to be able to build something for myself that was mine. I'm like, how can I take everything that I've learned and do it for myself and build my own legacy?
[12:01] If you just take that leap and trust yourself, you can do this, right? It's not rocket science. You can totally do this and I'm going to show you how
[14:48] What it takes to do well in this business is to build relationships. Obviously you have to know the market, you have to know what you're talking about. You need to know how to build a relationship with someone, know how to walk into somebody's house, who needs to sell and understand their motives and genuinely do a good job.
[19:36] I'm not anti lead generation, but even when you get leads, how do you convert them? You could get like hundreds of leads of people who don't know you, love you, trust you. And they're useless to you if you don't know how to build connections. So you build relationships by connecting with your lead or your client about something that is 100% not real estate related. How can you service your client if you don't have a picture of them in your mind? People want authenticity. They crave realness.
[26:04] Your intellect is valued, and I want you to consider yourself at the same level of a doctor or a lawyer, right? You wouldn't call your doctor at 10 o'clock at night or your lawyer. Your time is valuable, even starting out in this business and you need to pick the clients that you want to work with.
[28:46] Based on my experience, you definitely have to jump in full time 100%
[30:30] This is the best time to get into this industry because now the real players are going to shine.
[35:30] So my best advice given the circumstances of the current economy and the markets, is to lock in and understand what is happening in your direct market. How does this pandemic affected business where you live or where you trade and how can you capitalize on it?[40:50] IN Ryan Serhant's book, he challenge himself to have five meaningful conversations every single day. I tell my girls that as well, you need to talk to people. Know what you're doing and understand your why cause there is no book that's going to give you the secret sauce. You gotta get out there and do the work, but you can do it.
[43:33] I think that we need to give ourselves a little bit more credit. And yeah, it is scary being self employed and putting yourself out there, like how you have to do in real estate. But the fact that you've taken this step to get into this industry, and you've acknowledged that you want to make a career in your own business and to be self employed, that is enough.
[48:05] In that moment when I was so authentically myself, that is what accelerated my business.
Important Reads and Links
Bethany King Website: https://bethany-king.c21.ca/
Bethany King Instagram: https://www.instagram.com/_kingrealestate
Bethany King LinkedIn: https://ca.linkedin.com/in/bethanyking1
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